AVS Legal is a full-service commercial law firm offering a wide range of legal services across multiple industries. AVS Legal advised some of the most prominent local and international companies to set up and grow their business in the Serbian market.
Our task was to identify and redesign these values, determine brand tonality, fine-tune competitive advantages and clarify market positioning. The only prerequisites were to use the existing law firm logo.
AVS Legal had overrun its previous brand and website. The firm recognized the need for a more original and fresher outlook that would be more in line with its attorneys’ approach and vision. The firm needed a new high-performance website to help them connect with clients. They wanted to make a website that is more credible, clearly reflecting their expertise and skills. The firm’s website was conservative and a color palette was monotonous, based on the safe look, unlikely to attract attention. The former website lacked the functionality and design which would allow for a great user experience.
We were tasked with establishing a sophisticated and approachable website and develop a new visual language that would be confident and bold. Special attention was given to the selection of metaphorical photography, that capture and express authentic and unique personality and instilling confidence to the prospective clients.
The same tone and effect extended across stationery and brochure. Also, the client requested support in the legal directories submission process in order to position themselves better in the international legal market. This task was successfully implemented and AVS Legal is now recognized among the leading Serbian law firms in several practice areas.
After analysing the current market trends in that particular legal area, our team recommended a website platform structure, considering the type of services offered, and on-page SEO requirements and functionalities. We composed distinct messaging that best fit the client’s practice areas and targets. Based on the client’s input we created practice area texts and content for the website.
We worked with the AVS team to develop authentic and insightful content. Our experienced writers wrote drafts of some key pages and designed taglines such as “Legal Services Inspired by Business Ideas”, “Support You Can Count On” and “We Understand the Nature of Your Business”.