Insights

The delegates of the SEE NPL Forum Vol.5 will have an opportunity...

We like to think of our conferences as gathering places, communities formed...

Winning new mandates from new and existing clients is paramount for every law firm. The time spent responding to a RfP or working on a pitch document is a serious an investment, so it is important be efficient and effective.

One of the most important issues when planning your website’s communication strategy is how to structure your website. This plays a key role in how your messaging is perceived and interpreted, and to a large extent determines who you will be communicating with. To get the right audience to your website you need to employ strategic targeting tactics.

A few suggestions for how to enter the process, along with a few do’s and don’ts.

Although it may be tempting to categorize your law firm marketing and...

Marketing and business development (MBD) activities always get a lot of scrutiny when a crisis hit. The majority of law firms tend to solely focus on their core business as financial pressures heighten.

As the boundaries between the online and offline world getting more and...